Terminology is not an end in itself. Consistent internal terminology not only helps you communicate precisely and efficiently, it is also an essential part of successful brand communication. What’s more, it helps you communicate your corporate objectives and describe products to customers more accurately as well as to optimize communication between every department in your company.
On the one hand, terminology management requires specifications to be defined exactly so that all target groups can be given the right information. On the other hand, the terminology used by a company is a question of process definition: Who provides information, who approves it, who decides what? And last but not least, checks must of course be carried out to see that the terminology is being used correctly. This is why we split our approach into three stages: Define – Approve – Apply.