Getting your message across in advertising copy translations
Finding the right tone for sales and marketing texts
Translating advertising copy and marketing texts requires a high level of instinct. In addition to producing a translation that is accurate and complete, the translator must employ the proper writing style and sentence structure in order to strike the right tone with the reader. Providing additional information about the target group and purpose of the translated text assists the translator in meeting your expectations for how you communicate with your customers.
We manage marketing-related projects with a particularly strong emphasis on these requirements. This gives you the assurance of knowing that your firm’s message will properly reflect your brand and that the translated material will fit seamlessly into your internal corporate identity. The following are examples of the sorts of texts that we translate within the realm of advertising and marketing:
We also offer a copywriting service in the target language. This goes one step beyond translation to adapt your materials to the specific market in which you are doing business. This work is performed by experienced language experts who also take corporate speech requirements into consideration when editing and translating.
We have years of experience in technical translations. And we know time-to-market is a major factor in the financial success of technological innovations. Bringing products to market often requires flawless translations for multiple countries and languages to be provided simultaneously. Yet, despite this time pressure, accuracy and reliability are paramount.
Translating advertising copy and marketing texts requires a high level of instinct. In addition to producing a translation that is accurate and complete, the translator must employ the proper writing style and structure in order to strike the right tone with the reader. Providing information about the target group and purpose of the text helps the translator ensure the translation fulfills its purpose.
Modern global corporations are expected to have flawlessly translated websites in several languages. With the marketplace becoming more international than ever before, there are enormous opportunities that you can fully exploit with our range of services. A smooth data exchange between content management and translation systems is critical to a perfect website translation.
Dialos, messages, menus, and buttons are examples of software-related snippets that express information in a highly compacted form and therefore require a very integrated translation process. Localization projects involve the translation of software into a new target language as well as adaptation to a different culture. They place very high demands on translation and project management.
A website in 14 languages reaches 90% of the online business world! We translate all major world languages, employing native speakers in the country where the target language is spoken. In-country translators have more research opportunities open to them and remain in touch with the latest linguistic trends. They are also ideally positioned to work with your subsidiaries for quality management.
…becomes transcreation, provided you have the right partner. It is usually marketing departments who request transcreation in order to implement their marketing campaigns consistently in all the target countries, yet also to ensure they are perfectly tailored to the local culture and the respective target group. The translation is merely the starting point for transcreation, or in other words, the briefing.
Using consistent internal terminology is an essential requirement for achieving linguistic precision in a variety of areas, such as documentation, marketing, and IT. Ultimately, this precision is carried forward into translated material. For product liability regulations and other legal requirements, such as safety notices, uniform application of the language is especially important.
Often it is important for international corporations to have key stakeholders review and approve translations. For example, national subsidiaries or sales partners often read through the final version of a translation without referencing the original source text. This can be a very time-consuming process involving multiple technical departments and reviewers. globalReview speed up this process.
Our project managers ensure our translators have all the information they need to produce the best quality product, whilst understanding and implementing your individual requirements. The project manager will consult with you and inform the translator accordingly. Query management at eurocom is centralised and web-based – saving time and money while improving quality.
To make sure your promotional films, training videos, or conference recordings retain the power of your message even in the target country, we work with experienced specialist translators, professional recording studios, and voice-over specialists. We will handle your voice-over, dubbing, subtitling, and transcription projects – and much more besides – in our usual professional manner.
Our portfolio of services also includes the steps that follow translation, up to print-ready layout. While many other providers are only able to handle simple text files, we have the technical capabilities to translate files that were created in desktop publishing formats (e.g. InDesign, QuarkXPress, FrameMaker). They are then imported back into the original layout using an automated process.
Interpreters act as a bridge between languages and cultures whenever people from different linguistic regions come together and communicate verbally. We provide experienced and professional interpreters, both simultansous and consecutive, as well as the required technical interpreting equipment for all kinds of events, from press conferences to conventions and everything in between.
We translate your content using translation memory technology from SDL Trados, an esteemed computer-assisted translation (CAT) tool that is regularly used by many of our customers. SDL Trados brings speed and predictability to the translation process while helping ensure consistency of language. Best of all, major cost savings can be made by reusing previously translated material.
Uniform usage of technical and business-specific terminology is an important factor in establishing a professional corporate image. Although creating and maintaining a terminology database is a complex task, it pays enormous dividends over the long term by improving both source-language and translated materials. Terminology management helps you keep track of your terms!
We can no longer view translation processes in isolation. They have become part of complex, company-wide workflows and are often embedded in related software environments, such as content management, document management, and ERP systems. We work together with your IT department to develop solutions that seamlessly integrate your systems with our translation environments.
Obtaining translation approvals and communicating between translators, LSPs, subject matter experts, and reviewers used to be a labor-intensive, time-consuming, and error-prone process. We set out to change this with globalReview, developed by our parent company, Kaleidoscope. This innovative, web-based platform signals a new collaborative era in strategic quality management.
Our innovative web portal, transCreate, has been specially designed for the challenges of transcreation. Perfectly tailored to the layout-based collaboration needed to coordinate translation content, transCreate enables translators, project managers, reviewers, and clients to work together seamlessly so that everyone can focus on the actual transcreation task at hand.
Information security is an essential requirement in times of digital industrial espionage. We are conscious of the considerable responsibility and trust customers place in us when translating their highly sensitive data. For this reason we adhere to the stringent standards of the VDA (German Association of the Automotive Industry) and are an approved supplier for Volkswagen AG.
Concentrate on your core skills and we will take care of your translations! We combine our decades of experience in processes, best practice, and technology with personalized and pro-active customer service and a dose of Austrian charme. Working with you, we strive to constantly optimize all your processes over the long term and effectively increase ROI potential both on our side and on yours.
Your dedicated eurocom project manager will take care of all aspects of your request, from selecting the translation team and preparing the data right through to the final checks. They are responsible for bringing all ends together. With the help of a specially developed process management system, the workflow is extremely transparent and traceable, as well as certified to ISO 17100.
The digital business world is becoming increasingly fast-paced and is bringing new challenges in the form of social media translations and agile software localization. As our customer, you benefit from our state-of-the-art technology and decades of experience. We develop concepts for you such as translating small regular jobs via a “web subscription” or collaboration on agile projects.