Product information management for cross-media and market-specific product information
In these times of globalization and shorter product lifecycles, having a way to manage international product information is more critical than ever. The prevalence of electronic channels of information brings even greater urgency to a company’s ability to deliver quickly and meet elevated expectations for locally or even individually customized products.
For this reason, small and medium-sized companies have a special need for a system that can efficiently manage not only ERP data like prices, units, and technical specifications but also marketing-relevant information like texts, images, and videos – in multiple languages of course.
At the same time it is important that this information be readily available to internal parties (like the sales department) while retaining the ability to automatically output the same data as high-quality printed or electronic catalogs, data sheets, or price lists.
The crossbase solution
The crossbase PIM and cross-media solution serves every target audience and form of media from one centralized, media-neutral database. Product information from the ERP system is continuously imported into the crossbase database through a data interface. Workflow management assigns changes to defined groups of users.
In turn, the item master from the ERP system is supplemented with marketing texts and images and prepared for release in specific markets, countries, and languages. The material is released in print and online media plus a variety of standard electronic formats like BMEcat, eClass, nexmart, Sinfos, and even custom XML formats.
The crossbase approach has been proven repeatedly in real-life projects. Kaleidoscope works with its clients in highly organized workshops to jointly establish the PIM and cross-media solution. A methodical and practical approach transparently maps the effects on the organization.